Rise In Alternative Top Level Domain Popularity

Sedo’s domain market study is showing a rise in alternative top level domain popularity in which they state:

At 44%, .com domains were the most frequently traded in 2011, with .de names a strong second at 18%. 2011 saw 150 different TLDs being traded on the marketplace, and for the first time, previous top ten candidates such as .fr and .es dropped down the list to be replaced by .co and .me.

New ccTLDs on the block, .co and .me, are entering the market strongly with respectable resale values as they move into the top ten most frequently sold TLDs:

The average and median prices for both of these TLDs suggest a strong future. Both .co and .me benefit from their value to advertisers, marketers, and individuals looking for a strong, brandable alternative to .com names for their online presence. Key examples of their recent use have been Twitter’s t.co, and Google’s plus.me.

Top 10 highest price domain purchases last year include gambling.com for $2.5M, dudu.com for $1M, and 88.com for $850k.  A ccTLD domain, aktien.de, made the list at number 4 selling for €500k.

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