The task of getting your website to the top of the search results, or Search Engine Optimization (SEO), is a crowded race with many obstacles and hazards. A lot of different activities are involved in competing for 1st place.
The task itself is important to increasing your website’s visibility and capitalizing on your niche’s marketing potential.
The keywords that you select for your website, and the way you build your website around these keywords, are all important factors considered in your placement.
There are millions of websites out there, and chances are that someone is competing with you for placement on that first result page. In order to stay a step ahead of the competition, we must use the tools that are available to help us understand what your customers are searching for and how they’re finding it.
Here is a list of some of the tools that can help the marketer to understand the placement they receive.
Free Keyword Tools
Keyword tools help to understand the historical and current keyword trends they are trying to dominate.
Code validator tools can come in handy to make sure that your website does not have any errors in it’s programming and that it passes all the standards.
Broken Link Checkers
Broken link checkers are handy to make sure you haven’t linked pages incorrectly, or notify you if an external link has gone missing or has been changed.
SEO Toolbars and Browser Extensions
SEO toolbars and extensions help expose the results of your placement work and the status of your competition on every search result and website you visit.
Social Media Tools
Social media tools come in handy when managing more than one type of account like Facebook, Twitter, LinkedIn, etc.